Superproduct Award is an event by ‘Świat Kobiety’ Monthly which at its core aims to promote and reward excellence in the Polish skincare industry across several product categories. Laureates are selected by experts of the Lewiatan Association, one of the most influential business organisations operating country-wide, an organisation which acts for the benefit and in the interest of employers in Poland and the European Union. Among this year edition’s best prime brands Aflofarm is one of the happy winners.

It was the 18th edition of the competition. The jury was tasked with selecting from among over 2 thousand applications of corporations and B2B alike which were evaluated by experts on product and service quality, customer relations standards, innovativeness and corporate social responsibility.  Beside company’s market position, the nature of business relations and impact of brands on CSR were evaluated.  

Aflofarm Farmacja Polska was one of the companies to win the Business Superbrand 2024 Award.  We like to think of the award not only as a well-deserved distinction for a successful branding strategy but rather as a token of trust for Aflofarm to be communicated to the public as a reliable and trustworthy brand.  '

All the recent years have seen the shift in market demands, needs and expectations of patients who are a signpost and a key driver for connecting our market-product decisions. We have made it our priority to be agile and responsive with portfolio choices closely aligned with the needs of the pharmaceutical market while continuously refreshing our R&D pipelines for improved product efficacy, safety and innovativeness in terms of dosage forms for example – says Jacek Furman, the CEO of Aflofarm Farmacja Polska.  

35 years of market operations  

Our commitment to CSR has put Aflofarm in the limelight to gain recognition and public attention of various organisations and wider audience alike. This has translated into a number of awards granted year on year the company in recognition of our prime quality products, employer branding,  consistent CSR model and other activities promoting a family business, to name just a few. For 35 years now our company core values have been underlying our operations and goals with health at all time being central to guiding and setting direction for our business.