The campaign for Bioliq 65+ was launched on 22nd August, and the protagonist of the new spot is the charismatic singer and actress Izabela Trojanowska, who has just turned 65.Bioliq 65 + is an innovative line of cosmetics dedicated for mature skin. It includes: an intensive regenerating cream for the skin of the eyes, lips, neck and décolleté, and intensive regenerating cream, both for day and night use. The cosmetics are dedicated to active women who attach great importance to everyday care and appreciate top-tier quality products.
The Bioliq 65+ line makes it possible for women to enjoy a young look and fully nourished complexion for longer. Ms Izabela Trojanowska - singer and actress, still actively performing on stage, a person with a strong character and high class - fits in this role perfectly. In the new spot, we see the singer in her main role, namely on stage, which perfectly reflects the message of the brand - the line is created for active women.
So far, Bioliq promotional campaigns have featured such Polish stars as Sylwia Gliwa, Monika Mrozowska, Ilona Wrońska, Ada Fijał, Małgorzata Potocka, Lidia Popiel and Anna Korcz. On numerous occasion has the brand won recognition of the jury of the Excellence of Twój Styl contest thanks to products such as Bioliq Pro Intensive Moisturizing Serum (2018) and two products from the Bioliq Specialist line (2017). In 2019, Bioliq Pro Intensive Eye Serum won the Women's World SuperProduct and the title Excellence of Twój Styl.
The new campaign has nationwide coverage and is mainly focused on television and radio. The Starcom media house is responsible for planning and purchasing media.
You can view the spot here.