Both the Bioliq 65+ line and Regenerum eyelash and eyebrow serum won this year's Excellence of the Year contest organized by Twój Styl magazine. This was not the first time that both brands reached the podium.Bioliq won the Twój Styl competition for the 4th time. This time, the winning Bioliq 65+ line consists of cosmetics dedicated to mature women for whom the quality of daily care is of special importance. Bioliq 65+ line consists of an intensive rebuilding cream intended for the skin around the eyes, lips, neck and décolleté, and an intensive rebuilding day and night cream. The products are rich in natural ingredients such as macadamia, argan and rose hip oils. The properties are further enhanced by extracts from green tea, licorice and thistle. The ingredients of Bioliq 65+ dermocosmetics intensively rebuild, moisturize and nourish the skin. Thanks to such properties, the cosmetics bring rejuvenation, regeneration and protection to the delicate skin of the face and neckline.
Bioliq 65+ line is dedicated to mature, and therefore, more demanding skin. Together, together with technologists we have developed one of the best formulations in the entire Bioliq brand, because they contain the highest concentration of hyaluronic acid that we have used so far. In combination with precious oils, they guarantee the effectiveness of the products - says Olga Wieczorek, brand manager of Bioliq brand.
The new Bioliq 65+ television campaign, which started in August this year, features a charismatic singer and actress, Izabela Trojanowska.
The Bioliq brand has so far won awards in the Twój Styl magazine competition with products such as Bioliq Pro Intensive Eye Serum (2019), Bioliq Pro Intensive Moisturizing Serum (2018) and two products from the Bioliq Specialist line (2017).
The second winner is Regenerum regenerating eyebrow and eyelash serum, which won in the category "pharmacy cosmetics, special care". Regenerum for eyelashes and eyebrows enhances eyelashes, intensively nurtures them, makes them longer and stronger, and you do not have to wait long to see the results. The innovative serum consists of two formulations: serum with an eyeliner applied on the lash line and a serum with a brush to be applied on the whole length of eyelashes and eyebrows. The first one is designed to accelerate the growth of eyelashes, make them thicker and robust, and at the same time soothe the eyelid skin. The second - moisturizes, strengthens, and in addition lengthens and darkens both eyelashes and eyebrows.
Regenerum serum is a state-of-the-art, effective and very convenient product. One package includes two formulas that provide excellent care for eyelashes and eyebrows. Winning the Excellence of Your Style competition is a distinction we are very happy about. The opinion of our clients is crucial for us and the award confirms the effectiveness of the product. Women know that when they reach for Regenerum they can expect excellent quality - sums up Martyna Rogowicz, brand manager of Regenerum.
The serum owes its effectiveness to natural ingredients such as castor oil, aloe vera and eyebright extract. The effects are strengthened by matrykines and provitamin B5 complex.
The Regenerum brand won the Excellence of the Year competition for the third time. Earlier awards were granted for: Regenerum regenerating nail serum (2012) and regenerating face serum (2016).
Both brands comprise cosmetics of the top-tier quality, dedicated to women who appreciate high standards of every day care.
For 26 years, the Excellence of the Year plebiscite organized by Twój Styl has been one of the largest and most prestigious cosmetic competitions in Poland. This year, the jury consisted of show business celebrities such as: Magdalena Cielecka, Agnieszka Grochowska, Joanna Kulig, Urszula Dudziak and organizers - Monika Krokiewicz/ publisher of Twój Styl, Elżbieta Kowalewska - Olędzka/dermatologist, Ewa Sarnowicz/ head of Beauty section at Twój Styl. Due to the current situation in the country, this year’s gala was held online. The broadcast of the evening was conducted on Facebook by the Twój Styl profile.
Aflofarm Farmacja Polska is the marketing authorization holder for both brands.