Three times professional world champion and five times Polish Muay Thai champion – to appear in the new Medispirant spot.“Whether during a fight or during a work-out, I always do my best” – with this statement begins the new advertising spot for Medispirant featuring Joanna Jędrzejczyk. Annoying perspiration concerns both athletes and people leading a less active lifestyle, but e.g. living under constant stress. It is to them that the Medispirant is dedicated. The advertisement shows the martial arts champion in a completely different way than before. Although she is accompanied by a training bag, which constitutes an element of her natural environment, Joanna is also presented in a very light and feminine manner. This contrast perfectly reflects the blocker's mechanism of action - it works firmly and is, at the same time, very gentle on the skin.
Medispirant is a perspiration blocker in spray form that eliminates the problem of excessive sweating for up to 7 days. It provides antibacterial properties and contains no alcohol which can irritate and dry out the skin. It has a strong effect but is very gentle on the skin. Thanks to its state-of-the-art formula, the blocker is quickly absorbed, does not stick and its effects are visible already after the very first use.
The heroine of the spot, Joanna Jędrzejczyk, is the first Polish woman to join the worldwide MMA organization - UFC (Ultimate Fighting Championship). In 2015 she won the UFC championship belt and defended this title five times. Asia is known for her willingness to fight, as well as for her motivation and ambitions that allow her to achieve her goals. Her book: “Warrior. How I became invincible” was published in 2017.
Aflofarm's brands were promoted by an abundance of famous people. Jędrzejczyk joined the group of names such as Monika Mrozowska, Jolanta Pieńkowska, Ada Fijał or Małgorzata Potocka.
Spot available here.